SAMANA Developers has announced the launch of SAMANA COLLECTA, a new premium real estate brand that marks the company's expansion into lifestyle-led residential development.
Unveiled in October 2026, the brand will focus on distinctive locations, contemporary architecture, international collaborations and curated residential experiences.
The launch follows SAMANA's growth in Dubai, where the developer reports having introduced 54 projects. Through COLLECTA, the company aims to establish a more selective portfolio of premium developments in Dubai and international markets.
The first development under SAMANA COLLECTA will be located at The World Islands in Dubai, with a gross development value exceeding AED4 billion.
The project is planned to include 840 branded residences, seven floating villas and two tree villas, offering a distinctive residential concept within the offshore island destination.
Residential options will range from studios to four-bedroom apartments, alongside the planned villa collection.
The flagship represents the company's entry into a higher-end segment of Dubai's property market, combining branded residential living with waterfront surroundings.
The developer has indicated that the project is expected to be delivered within four years of construction commencement, although a confirmed construction start date has not been specified in the announcement.
SAMANA COLLECTA is built around what the developer describes as a "life first" philosophy, placing emphasis on the experiences that residential destinations can offer.
The brand's development approach will focus on location selection, architectural design and amenities intended to complement residents' lifestyles.
International brand collaborations will also form part of its strategy as SAMANA seeks to create a distinct identity for its premium portfolio.
Rather than expanding solely through project volume, COLLECTA is intended to provide a dedicated platform for carefully selected developments.
Imran Farooq, CEO of SAMANA Developers, described the launch as an important step in the company's evolution.
He explained that SAMANA's earlier growth established its position in Dubai's property market, while COLLECTA will allow the developer to apply that experience to a more premium residential offering.
The company intends to use Dubai as the starting point for the brand before introducing its development concept to international destinations.
The move reflects SAMANA's efforts to diversify its portfolio while building on its existing experience in residential development.
The launch comes as developers continue to explore new residential concepts across Dubai's waterfront and island destinations.
The World Islands provides a setting for projects that combine distinctive architecture with resort-inspired living.
For SAMANA, the COLLECTA flagship represents an opportunity to establish its premium brand through a development that differs from its existing residential portfolio.
As the company advances the World Islands project and develops its wider pipeline, SAMANA COLLECTA will form part of its strategy to expand into premium, lifestyle-focused real estate in Dubai and beyond.
Sources: SAMANA Developers, Official Press Release; Reuters; TradeArabia
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