Hala Matar Choufany
President - Middle East, Africa and South Asia - HVS
Hala Matar Choufany serves as President for the Middle East, Africa and South Asia at HVS, a global consulting firm focused exclusively on the hospitality sector. Over two decades, she has advised on more than 5,000 hospitality and mixed-use projects across Europe, the Middle East, Africa, and Asia, covering valuations, acquisitions, asset management, strategic investments, contract negotiations, and real estate advisory. Her work spans the full investment lifecycle, from feasibility and valuation through to asset management and strategic repositioning, across markets at varying stages of development. She is a board member of HVS Global and sits on the boards of the Harvard Business School Club of the GCC and the Hotel Investment Advisory Board. A regular speaker at investment and hospitality conferences, she addresses topics ranging from asset valuation and management contracts to women in leadership. She has authored more than 50 industry publications and her commentary has featured on Bloomberg, CNN, Forbes, Al Arabiya, and Abu Dhabi TV. Choufany holds an MBA in Finance and Strategy from IMHI (Essec-Cornell) in Paris and completed Executive Education at Harvard Business School. She is fluent in English, French, and Arabic. Earlier in her career she held roles at PwC, Arthur Andersen, Hard Rock International, and the Al Kharafi Group, across London, Bahrain, Beirut, and Kuwait.
