Preston Development has confirmed that half of the units at its Dubai South project, One by Preston, sold within days of launch, as Dubai's real estate market recorded one of its strongest first-half performances on record.
July 14, 2026 | Tripti Mehta | UAE | Developer
Preston Development has sold 50 percent of the units at One by Preston, its flagship residential project in Dubai South, within days of its official launch. The developer confirmed the milestone alongside the opening of the project's Escrow Account and the issuance of Sale and Purchase Agreements to buyers who secured units.
One by Preston comprises 56 units, with residences delivered fully furnished by Italian furniture brand Casanova. Prices start from AED 999,000 for cash buyers. The development sits in one of Dubai's fastest-growing districts, benefiting from its proximity to Al Maktoum International Airport and the area's role in the emirate's long-term urban expansion plans.
To enhance affordability and investor accessibility, Preston Development is offering a payment plan of 70 percent during construction and 30 percent over 30 months after handover, with project completion scheduled for December 2027.
Dubai South continues to draw developer and investor interest as infrastructure in the district expands, with the area positioned as a key growth corridor within Dubai's broader urban planning strategy.
The early sell-through at One by Preston also reflects a broader pattern seen elsewhere in Dubai South this year: buyers are responding to well-positioned, mid-sized developments in growth corridors, not just headline megaprojects. With the district's profile rising alongside continued infrastructure investment, developments offering clear value propositions in this area are likely to remain in demand through the second half of 2026.
