AYS Developers Sets Guinness Record for World’s Largest Real Estate Training Session

Luxury real estate developer AYS Developers, in partnership with Dr. Nour ElSerougy, widely known as the Eagle of Real Estate, Innovation Experts Real Estate Institute, and Al Safi Bank, successfully hosted the world’s largest real estate training session, setting a new Guinness World Record at the Grand Hyatt Conference & Exhibition Centre in Dubai.

The event welcomed over 2500 attendees, each registered with individual QR codes and monitored on-site by official Guinness World Records adjudicators. Taking place from 11.45 am to 12.45 pm, the session focused on mastering off-plan sales strategies - particularly in high-growth areas such as Dubai Islands, where AYS Developers is actively expanding its footprint.

Breaking a world record is symbolic of how we think: bold, forward-looking, and grounded in real impact. It’s a surreal feeling to have achieved something so monumental, we’re proud to champion education, innovation, and investment in Dubai through this landmark event.

Yulia Loshchukhina, CEO of AYS Developers

The session was led by Dr. Nour ElSerougy, widely recognised as the Eagle of Real Estate, and hosted by renowned broadcaster and entrepreneur Kris Fade, the event was a high-energy convergence of knowledge, community spirit, and investment insight. Attended by senior government authorities and prominent real estate stakeholders from across the region, the session concluded with a dynamic panel discussion on the future of Dubai real estate, featuring industry leaders including Sonia Waters - Head of Sales at AYS Developers; Ismael Al Hammadi - Founder and CEO of Al Ruwad Real Estate and Biznet Consulting; Nazish Khan - Chief Operating Officer of FIDU Properties; Loai Al Fakir - Chief Executive Officer - Provident, Denis Donovan - President Reelly AI, Spencer Lodge - award-winning podcast host & business strategist and Dr. Nour ElSerougy.

The event took place in collaboration with Al Safi Bank, first Islamic bank established within the Astana International Financial Centre (AIFC), offering Sharia-compliant financial services to international clients. Said Yulia Loshchukhina, CEO of AYS Developers, "We don’t just build homes; we build legacies. Breaking a world record is symbolic of how we think: bold, forward-looking, and grounded in real impact. It’s a surreal feeling to have achieved something so monumental, we’re proud to champion education, innovation, and investment in Dubai through this landmark event."

Sonia Waters, Head of Sales at AYS Developers, added, “This achievement is a testament to what happens when vision meets action. Seeing thousands of industry professionals united by a shared commitment to excellence was truly powerful. At AYS, we’re not just selling properties: we’re shaping the future of real estate in Dubai, one bold step at a time."

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