The citytech group is revisiting its positioning and branding for a more focused approach
Venturous Group, the Citytech Group, has refreshed its brand and launched a new website, following its series B capital raising with CLP Group as lead investor. With an emphasis on smart buildings, smart energy and smart computing, Venturous is revisiting its positioning and branding to communicate a more focused approach.
Venturous Group creates, builds and invests in changing technology companies to make cities smarter, more liveable, sustainable and productive. It uses the latest citytech, strategic partnerships and digital transformation to help cities transform. The group currently has 12 companies, including two joint ventures. Venturous’ largest institutional shareholders are Fidelity China Special Situations and CLP Group and it has its own IPO on the horizon.
Venturous’ new brand is an evolution of its earlier version. This updated positioning is fully reflected on the company’s website, which has been completely rebuilt in conjunction with the group’s refreshed brand. Similarly, the website has a more contemporary citytech-oriented design and features a much-improved interface for all the content that the company continuously produces for smart cities and China in particular.
“Venturous builds order out of chaos in the new complex digital reality. Complexity and Venturous are about revelations emerging from contrasts and opposites, like soft and hard, ice and fire, people and money, yin and yang,” said Benson Tam, founder and CEO of Venturous Group. “At a tangible level, our rapid evolution to become a focused citytech business builder and investor – using more strategic partnerships, spin-offs and joint ventures to create extraordinary value – made it natural for us to refresh our overall brand, positioning and how we tell our story online.”
Venturous Group’s series B round in January raised another $21m, in which CLP Group, one of the largest investor-owned power businesses in Asia Pacific, was lead investor. This brings Venturous’ total capital raised from shareholders to $152m.
