The firm’s $14.5 billion portfolio under management includes more than 40 super prime developments, including branded residences schemes in London, Dubai and Athens
Luxury property advisory and management firm Rhodium has launched the industry’s first white-label property management service dedicated to the branded residences sector. Rhodium will provide its services and support from pre-planning through to operational execution for both hotel and non-hotel brands. The property advisory firm’s £12 billion ($14.5 billion) portfolio under management includes more than 40 super prime developments, including branded residences schemes in London, Dubai and Athens.
The team has worked with world-renowned architects including Foster + Partners, Robert A M Stern and PLP Architects as well as high-calibre interior designer names like Thomas Juul-Hansen, ensuring every aspect of a scheme is finished to the highest possible standards, said the statement from Rhodium. The firm expects to increase its portfolio under management by another 40 flagship projects over the next five-year period and said that there is growing demand globally for branded residential developments, with customers willing to pay a premium for the hotel-style lifestyle, the cachet of a luxury brand endorsement, and dedicated amenities such as private clubs, wellness facilities and entertainment spaces. Increasingly, the stand-alone model of branded residences is gathering momentum, along with the growth of non-hospitality brands entering the space, it added.
“Non-hospitality brands don’t have the service legacy or property management know-how, and risk damaging their brand equity if they fail to meet buyer expectations. Developers and luxury brands have come to us asking for a management model that delivers the hospitality service and property management components,” remarked Dean Main, the CEO of Rhodium. “As the industry has evolved, buyers are more discerning and well-informed, seeking clear answers about how the premium price associated with a brand name is justified and how their property investment will be cared for once the keys are handed over,” he added.
According to him, the move consolidates Rhodium’s leadership in the ultra-luxe residences sector. “Our global team is uniquely positioned to handle the intricate demands of residential projects, from providing property management and concierge services, through to in-residence maintenance solutions and everything in-between, each serviced to the demanding standards of the respective brand name,” he stated.
