The Dubai-based proptech-fintech firm says landlords could be losing up to 14% of annual rental income through pricing gaps, tenant churn, and payment leakage, and its new platform is built to fix that autonomously.
June 23, 2026 | Tripti Mehta | UAE | PropTech
.jpg)
Dubai-based proptech and fintech startup Rentify has closed a $2 million seed round, bringing its total funding to $2.5 million since its founding in 2024. The capital will support the launch of Earn AI, an artificial intelligence platform built to automate how landlords and property managers track, manage, and grow rental revenue.
The round follows a $500,000 pre-seed completed in April 2025 and was backed by a syndicate of real estate and fintech investors. With the new funding, Rentify is expanding beyond payment infrastructure into a broader intelligence and operations platform for the rental sector.
At the core of the launch is a specific commercial argument, that landlords are routinely leaving money on the table. Based on data from its existing customer portfolio, Rentify estimates that between 8% and 14% of annual rental income goes unrealised, lost to delayed pricing adjustments, unmanaged tenant churn, and gaps in payment collection. Earn AI is designed to identify and close those gaps autonomously, without requiring manual intervention from property managers.
The platform handles rent collection, tenant onboarding, payment reminders, and lease renewals, and has been trained on live data drawn from Rentify's existing user base, covering rental unit performance, payment behaviour, renewal patterns, and occupancy risk.
Five enterprise clients are already using the platform:
• Gargash Real Estate
• New Star Property Management
• Arabian Acres Real Estate
• Purecare Management
• RSH Holiday Homes Rental
Collectively, these clients manage thousands of units across the UAE.
Rentify also claims Earn AI is the first rental revenue management solution in the region built natively in Arabic, designed specifically around GCC tenancy structures and landlord-tenant dynamics.
Rajneel Kumar, Co-founder and Chief Operating Officer, said, "Most landlords can't answer the most basic question about their own portfolio: which unit is under-earning, and by how much. The answer, on average, is eight to fourteen per cent of annual rental income lost to pricing lag, unmanaged churn and payment leakage. That's not a data problem. It's an infrastructure problem. Earn AI by Rentify fixes it, autonomously."
Co-founder and Chief Executive Officer Rashed Hareb said the company's ambition is to combine rent collection, embedded finance, tenant rewards, and AI-driven revenue optimization into a single operating platform for the rental market. The new capital will also fund international expansion.
Rentify launched its AI-native payment infrastructure, Rentify Pay, in February 2026. The Earn AI platform marks the company's next phase, moving from processing transactions to managing the revenue performance of entire rental portfolios.
Sources: Gulf Business, Zawya
