The former PwC Middle East CHRO brings more than two decades of HR leadership experience to the role, joining at what Dubai Holding describes as a pivotal stage of growth for the Land Estates business.
June 23, 2026 | Tripti Mehta | UAE | Real Estate
.jpg)
Dubai Holding has brought in Alex Salter as Vice President of Human Resources for its Land Estates business. Salter, who announced the move on LinkedIn, will work alongside Land Estates CEO Omar Karim and the broader leadership team to develop organisational capabilities, culture, and leadership pipelines for the business's next phase of growth.
Salter arrives at Dubai Holding with a career spanning more than two decades in HR leadership across the UK and the Middle East. Most recently, she served as Chief People Officer at Abu Dhabi-based Contango, where she led an operating model redesign, built career frameworks, and introduced compensation initiatives across a workforce of more than 250 employees.
Before Contango, Salter spent the better part of a decade as Chief Human Resources Officer at PwC Middle East, a tenure that ran from 2021 to 2025. In that role, she oversaw an HR function of more than 150 professionals and supported workforce strategies spanning 12 countries and 16 jurisdictions. Her earlier career at PwC Middle East included senior positions in talent, performance, reward, and HR transformation. She also held talent development and HR leadership roles at PwC UK earlier in her career.
A Chartered Fellow of the Chartered Institute of Personnel and Development, Salter brings expertise in organisational design, talent strategy, leadership development, employee experience, and large-scale workforce transformation to her new role.
Dubai Holding's Land Estates business sits within one of the emirate's most significant real estate portfolios, encompassing master-planned communities and large-scale land development projects across Dubai.
Source: LinkedIn announcement by Alex Salter, People Matters Global
