A state-of-the-art showroom is being designed to exhibit a range of products and solutions
ASSA ABLOY, the Swedish organisation that provides access solutions, has unveiled its new regional headquarters at National Industries Park in Dubai. The inauguration of the new facility took place recently and aims to redefine the security industry landscape in the Middle East, India, and Africa region.
“I am proud to open our state-of the-art regional headquarters in Dubai. The facility marks a new era of innovation and excellence, with sustainability at the heart, in this dynamic industrial hub of Dubai,” said Nico Delvaux, President and CEO of ASSA ABLOY.
A state-of-the-art showroom is meticulously designed to exhibit the extensive range of ASSA ABLOY’s products and solutions, spanning all brands and divisions, comprising of HID, Global Solutions, Entrance Systems and Opening Solutions, including Yale, Abloy and TESA. The showroom reinvents product presentation and puts the customers at the centre of the experience. Clients can embark on an interactive and immersive experience, with live demonstrations and behind the scenes action showcasing the breadth of innovative products and solutions, where they can discover new synergies and collaboration opportunities as part of the transformative experience.
The facility boasts of several sustainable features including:
The new facility also includes the region's largest door factory, a hub of innovation and efficiency. Equipped with cutting-edge technology and utilising the latest materials, it spearheads the in-house production of doors. “We are very proud of our new facility, and the grand opening not only marks a testament to our commitment to excellence, but also a declaration of our intention to lead across the Middle East and beyond, with innovative, sustainable, client-focused solutions that are setting new standards,” added Mauro Felice, SVP & Head of Middle East, India, Israel & Africa Region.
