Arada Unveils Inaura, a Wellness-Focused Hospitality and Branded Residences Concept in Downtown Dubai

Arada has announced the launch of Inaura, a new hospitality and branded residential concept focused on wellness and movement, with its first project, Inaura Downtown, located at the edge of Downtown Dubai. Sales at the AED 1.7 billion development are expected to commence by the end of January.

The project has been designed by Dutch architecture firm MVRDV and will rise more than 200 metres across 42 floors. A central orb structure forms the tower’s primary architectural element, accommodating social and dining spaces with views across Burj Khalifa, Business Bay and Dubai Mall.

Project Snapshot

• Value: AED 1.7 billion
• Residential Offering: Hotel occupying 10 lower floors; one- to four-bedroom apartments, 2 five-bedroom duplex villas, 1 three-storey, six-bedroom penthouse
• Amenities: Multi-level fitness centre, wellness spa and medical clinic, food and beverage venues and Sky Lounge, co-working spaces and meeting rooms, cinema, library and children’s play areas

Inaura Downtown will include a luxury hotel and 114 branded residences, ranging from one- to four-bedroom apartments to duplex Sky Villas and a three-storey Sky Penthouse. According to the developer, the scheme is structured around the concept of kinetic wellness, which integrates physical activity and wellbeing into the design and planning of shared and private spaces.

Amenities at Inaura Downtown include a multi-level fitness centre operated by Arada’s Formative brand, wellness and spa facilities, food and beverage outlets, co-working spaces and shared community areas.

This brand reflects how people now want to live: connected to their environment and supported by spaces that foster momentum.

HRH Prince Khaled bin Alwaleed bin Talal Al Saud, Executive Vice Chairman of Arada

The site is positioned on a permanent Burj Khalifa view corridor and offers connectivity to Business Bay, Dubai International Financial Centre and major transport routes. The tower is LEED Gold certified, aligning with sustainability standards increasingly adopted across new developments in Dubai.