Transforming Skylines, One Community at a Time

In an exclusive interview with REM TIMES, Egor Maslennikov, Founder and CEO of Object 1, discusses the company’s rapid ascent and how it is shaping smart, sustainable spaces that align with the future of urban living

In the heart of Dubai’s ever-evolving skyline, a new name has quickly become synonymous with innovation, sustainability, and rapid growth—Object 1. Since entering the city’s competitive real estate market in 2024, the company has surged ahead with a remarkable 913% increase in sales value and a clear vision for the future of urban living. At the helm of it all is Egor Maslennikov, the dynamic Founder and CEO whose mission goes beyond just building homes. With a leadership style rooted in clarity, collaboration, and purpose, Maslennikov is steering Object 1 toward creating intelligent, connected communities that align with Dubai’s 2040 Urban Master Plan and the UAE’s Green Agenda 2030.

In this exclusive interview with REM TIMES, Egor shares insights into the company’s meteoric rise, its distinctive design philosophy, and how the company is building smart, sustainable spaces that anticipate the needs of tomorrow’s urban dweller. From sold-out eco-conscious projects like EVERGR1N House to a robust pipeline of mixed-use developments, Maslennikov is leading a movement that fuses functionality with futuristic vision—cementing Object 1’s place among the city’s most influential developers.

Q. Object 1 has seen remarkable growth in Dubai’s competitive real estate market. Can you share some key milestones that have shaped the company’s rapid rise?
Object 1 has experienced extraordinary growth, marked by a 913% year-over-year increase in sales value and a 1059% surge in sales volume, with over 860 units sold since entering Dubai’s market in 2024. Our rise is rooted in a commitment to sustainable, modern urban living, paired with strategic foresight and meticulous execution. Today, we are among the top 20 developers in Dubai and the top three in JVC and JVT. We are committed to developing smart, eco-friendly projects that blend functionality, community, and aesthetics in key locations. This strategy strengthens our market presence and solidifies our reputation as one of Dubai’s fastest-growing developers..

Q. What makes Object 1 stand out in a highly competitive industry? What is your unique value proposition?
Object 1 stands apart through a blend of sustainability, customer-centricity, and architectural excellence. Our homes are crafted with European-inspired aesthetics and ergonomic design. Every project is meticulously planned to deliver a seamless living experience, featuring high-quality finishes, thoughtful layouts, and modern aesthetics that cater to a variety of lifestyles. With over 350 professionals overseeing every stage, from concept to construction, we deliver high-quality, future-ready developments that combine comfort, style, and operational efficiency. Our commitment to quality ensures long-term value for residents and investors alike.

Q. The concept of urban living is evolving, with smart cities and sustainability at the forefront. How is Object 1 addressing these shifts in consumer preferences?
We recognize that urban living is being redefined by the rising demand for smart, sustainable, and connected environments—and we’ve made this evolution central to our development philosophy. We integrate eco-friendly technologies, energy-efficient systems, and smart infrastructure across every project. From water-saving fixtures and high-efficiency insulation to advanced air filtration and energy monitoring, our developments are designed for both environmental responsibility and resident well-being. Projects like EVERGR1N House 1, which sold out within a month, reflect this ethos. In response to strong demand, we’re now developing EVERGR1N House 2, which is designed with sustainable materials, modern ventilation, and smart resource management systems. Our approach goes beyond buildings; we focus on holistic urban planning that includes green spaces, access to public transit, and support for local ecosystems. By embedding sustainability and smart solutions at every level, Object 1 ensures long-term value for residents while contributing to Dubai’s vision for smarter, greener, and more connected cities.

Q. How does Object 1 create communities that not only offer modern living but also foster engagement and connectivity among residents?
We aim to create more than just homes — our developments are thoughtfully designed to balance modern urban living with green, shared spaces and inclusive planning. We integrate amenities that support interaction and well-being, from landscaped areas to wellness facilities. By fostering walkability, accessibility, and shared experiences, we create neighborhoods that encourage connection among residents while enhancing their quality of life. Our developments are places where people not only live but also drive — rooted in sustainability, sophistication, and a strong sense of community.

Q. What trends do you see shaping the future of urban living, and how is Object 1 staying ahead of the curve?
Urban living is rapidly evolving, driven by sustainability, smart technology, and integrated lifestyles. With 80% of UAE real estate investors prioritizing sustainability and rising interest in smart city features, we’re designing developments that meet this demand, aligning closely with the UAE’s Green Agenda 2030. Our development, EVERGR1N House, reflects this.

Mixed-use developments are becoming a cornerstone of Dubai’s evolving urban landscape,aligning with the city’s 2040 Urban Master Plan.  These blend living, working, and leisure spaces, offering unmatched convenience and lifestyle efficiency. They foster walkable communities, reduce commute times, and drive long-term value for both residents and investors. 

Object 1 is ahead of this curve, embedding smart home systems, green building materials, and mixed-use functionality into every project. Our approach is built on efficiency and adaptability, ensuring that each project aligns with the evolving needs of investors and homeowners to deliver future-ready communities that bring long-term value to residents and investors.

Q. As a founder and CEO, how would you describe your leadership philosophy and the principles that have driven Object 1’s success?
My leadership philosophy centers on collaboration, clarity of purpose, and shared vision. At Object 1, every team member is aligned with our mission to redefine urban living through quality, innovation, and sustainability. We cultivate open communication and encourage contributions from across the organization, empowering our 350 professionals to take ownership of each project. Close coordination with partners, clients, and suppliers ensures that from design to construction, our developments reflect precision, efficiency, and high standards. This team-first, detail-oriented approach has enabled our rapid growth and established Object 1 as one of Dubai’s most promising real estate developers.

Q. Can you share a sneak peek into any upcoming projects or innovations that will further transform the Dubai skyline?
We are excited to continue expanding with more than 10 new developments planned in Dubai, along with additional projects in Abu Dhabi, alongside over 12 additional projects in the pipeline. These upcoming ventures will reflect our ongoing commitment to sustainable living, modern design, and creating vibrant, connected communities. Each project is being designed to meet the evolving needs of today’s residents—blending energy-efficient technologies, innovative materials, and high-end architectural aesthetics. As we move forward, Object 1 remains focused on delivering homes that contribute meaningfully to and diversify Dubai’s skyline and urban experience.

Q. What is your outlook on the future of Dubai’s real estate market, and how is Object 1 positioning itself to thrive amid ongoing changes?
Dubai’s real estate market growth is powered by strategic government initiatives, favorable geopolitical conditions, and a steady influx of global residents. The city is thriving, with transactions hitting AED 625 billion in 2024 and expected to grow another 20–30% in 2025. Property prices are forecasted to rise by 10–15%, driven by global investor interest, government initiatives and visa reforms. The off-plan segment remains especially strong. At Object 1, we are positioning ourselves for long-term success by focusing on premium residential projects that emphasize sustainability, community well-being, and long-term value. Our forward-looking strategy ensures we’re well-equipped to thrive amid market changes and contribute to Dubai’s continued growth.

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