In an interview with Eamon Sallam, the COO of Elevision, he discusses the company's journey and its ability to adapt to market trends.
Elevision, the premier digital-out-of-home (DOOH) advertising platform in the Middle East, has been a key player in revolutionizing the way advertisers target audiences. With its strong foothold in the UAE, Elevision has been steadily expanding its regional and international reach, says Chief Operating Officer, Eamon Sallam.
In a recent conversation, Sallam spoke about the company's vision of becoming a world-class organization built on innovation, scalable technology, and the ability to deliver consistent results to its clients. "We prioritize the continued professional development of our team and ensure that our colleagues leverage all the tools available to them to elevate themselves and their teammates," he said.
With its continued expansion, Elevision aims to reach one million unique monthly viewers, leveraging its digital technology to provide more targeted or tactical campaigns to its clients.
Post the pandemic, Elevision has been quick to adapt to the changing needs of property managers and operators. Sallam explained how the company responded to the increased demand for dynamic communication during the pandemic. "We immediately provided our property partners more screen time using preemptible content slots, allowing our partners to deliver additional messages whenever there were unused ad slots in our loop," he said.
Elevision's product team also delivered an upgraded and enhanced CMS platform to its property partners in late 2020, allowing for more media formats to be uploaded to the system, as well as the use of a more dynamic delivery system.
The company has also been conscious of its environmental impact and has taken steps to promote sustainability. "When our screens are installed in a building, we immediately eliminate the need for paper notices to be posted throughout the common areas," said Sallam. To address concerns regarding energy consumption, Elevision partnered with Element6 to participate in its Environmental Commodities program, offsetting 100% of its network’s energy consumption through the purchase of renewable energy credits.
Launched with just nine towers in 2011, Elevision's screens now live in almost 400 towers, and the company shows no signs of slowing down. Sallam revealed that Elevision aims to expand its lobby screen product and build off the success of its large-format network in the Dubai International Financial Centre (DIFC). The company has also made its first foray into the ultra-large format roadside hoarding market with two 50-meter static billboards along Future Street in DIFC.
Sallam emphasized Elevision's continued focus on scalable tech products and solutions, expanding its digital network wherever it can add value to its partners.
"If we continue to deliver value to our ad clients and prospective building partners, then our company and staff will also continue to find consistent success," he said.
Elevision's journey is a testament to the power of innovation and sustainability, and the company's ability to adapt to changing market trends. As it continues to expand, Elevision is set to become a force to reckon with in the world of DOOH advertising.