Step into the world of Yousuf Fakhruddin, the visionary CEO of Fakhruddin Properties, who has dedicatedly been pushing the boundaries of sustainable living
In this dynamic landscape of Dubai’s real estate sector, sustainability and environmental awareness are becoming crucial. The UAE’s sustainability vision and net-zero initiative provide a valid space for environmentally-friendly properties. However, not all developers believe that sustainable projects are worth the effort.
That’s not the case with this dynamic leader whose commitment and passion towards building a sustainable future speak louder than words. Yousuf Fakhruddin, the visionary CEO of Fakhruddin Properties has been pushing the boundaries of sustainable living by revolutionising the way buildings are designed, constructed, and operated in the UAE. He coined the term ‘Treppan Living’ to define a new style of branded sustainable & wellness living through technology and innovation across the Fakhruddin developments.
REM TIMES had an exclusive tour of the Experience Centre and met Yousuf Fakhruddin for a deeper understanding of the advanced technologies used in their projects. At Fakhruddin Properties, they offer a blend of futuristic solutions and green tech for a healthy and smart lifestyle. They integrate a blend of eco-conscious solutions and incorporate futuristic technologies for smart and wellness-centred living, while significantly reducing their environmental footprint.
Yousuf is a visionary leader aiming to revolutionise the real estate industry by blending futuristic technologies with green living for a healthy and smart lifestyle. Born and raised in Dubai, Yousuf has a deep-rooted connection with the city and a passion for creating exceptional living spaces.
After completing his Bachelor's at The London School of Economics, Yousuf returned to his family business in 2002. He initially started with Fakhruddin trading, the legacy business of the group, and later ventured into real estate development and property management. Fakhruddin Properties soon became synonymous with quality construction and functional living spaces. Notably, their Lake Central Tower on Marasi Drive has emerged as one of the most prestigious towers in the Business Bay Area. Yousuf's commitment to innovation and progress is evident in every project undertaken by Fakhruddin Properties, not only in the UAE but also with business expansion into property development in Africa, the UK, and India.
At the heart of Fakhruddin Properties' mission is to create practical, sustainable developments where people, planet, and profits align, fostering positive behavioural changes in residents and communities. Their commitment to sustainability is evident in their dedication to incorporating cutting-edge technologies into their developments. At the state-of-the-art Experience Center, they showcase the latest advancements in eco-solutions and green technologies. Here, prospective buyers and residents can firsthand experience the benefits of sustainable living. Recognizing the vast potential of AI, Yousuf believes it holds far-reaching implications, particularly in the realm of sustainability.
"We believe that technology is not just a tool but a catalyst for change. It plays a vital role in maximising energy efficiency and minimising environmental impact. That’s why, in our developments, we ensure we provide a platform for people to feel empowered by doing their bit for the environment. Every resident will have access to advanced smart elevator systems, centralised hydrogen-enriched and mineralized purified drinking water, vertical home gardens, waste segregation systems, and AI-powered cooling systems.”
Yousuf Fakhruddin, CEO, Fakhruddin Properties
The development will leverage energy optimization technologies with specially automated smart homes that offer energy savings of up to 30%, enhancing convenience and reducing the carbon footprint, as emphasised by the developer.
Creativity is a driving force for Yousuf, who understands the importance of designing projects that cater to the modern lifestyle while maintaining practicality. His dedication to providing well-sized apartments that are both comfortable and functional showcases his commitment to offering residents an exceptional living experience. By staying attuned to market demands and carefully selecting prime locations for development, Yousuf ensures that Fakhruddin Properties remains at the forefront of the industry. At all of his new property developments,he has committed investments in cutting-edge technologies across pivotal domains: Air quality, Water management, Waste recycle, and Energy Optimization through Smart Homes.
a) Air Quality Management:
Indoor air quality is a crucial aspect of sustainable living, especially in urban environments where pollution levels can be high. Fakhruddin Properties prioritises air quality management through advanced ventilation systems and rigorous monitoring protocols. With a focus on addressing air pollution, one of the pressing issues affecting the well-being of both humanity and the environment, Yousuf and his team aim to provide a property that offers the cleanest air in Dubai. “By utilising NASA-based technology, we integrate the unique Air Purification Technology called Airocide, which effectively removes pollutants from the air apart from this Fakhruddin Properties integrated patented Air purification called SAHU which removes CO2, VOCs, and humidity from the air. Additionally, it reduces Sick Building Syndrome. These technologies not only contribute to the residents' well-being but also align with Fakhruddin Properties' mission to create a platform for sustainable living,” he explains.
b) Water Conservation and Recycling:
Water, as a resource, is crucial, especially in a desert region like the UAE. Efficient water management is a top priority for Fakhruddin Properties. By incorporating advanced water purification systems, Fakhruddin not only reduces microplastic consumption but also minimises waste, plastic usage, and carbon emission from transportation, creating a closed-loop system that conserves this precious resource for future generations to embrace sustainable practices.
c) Waste Management and Recycling:
From recycling bins to composting facilities, waste management is a cornerstone of Fakhruddin's sustainable ethos. By implementing comprehensive recycling programs and promoting waste reduction initiatives, their developments minimise landfill waste and promote a circular economy. Integrating a waste management system to segregate wet and dry waste, wet waste is recycled to compost and used within the greenhouse and landscape. Moreover, innovative technologies such as waste-to-energy systems further enhance sustainability by converting waste into renewable energy sources.
Fakhruddin understands that sustainability is not just about infrastructure; it's about fostering a culture of environmental consciousness. The solutions and facilities provided to the residents are simple and practical, says the developer. Adding innovative incentive programs, such as point reward systems and leadership boards, Fakhruddin Properties encourages residents to adopt sustainable habits and become active participants in building a greener future and embracing wellness. “We have created an app where residents can be rewarded, motivated, and motivate others within the community to be more sustainable. By gamifying sustainability, we have created a sense of community and shared responsibility among the residents,” he adds.
Yousuf Fakhruddin's leadership and passion for excellence have positioned Fakhruddin Properties as a trailblazer in the real estate industry. By embracing the latest technological advancements and exploring sustainable options, Fakhruddin Properties offers residents a luxurious yet environmentally responsible lifestyle. Now, Fakhruddin Properties is set to redefine luxury with its upcoming project. This endeavour will feature a blend of futuristic technologies and green living for a healthy and smart lifestyle.
“Our core principles will remain consistent in every market we enter. However, since we are catering to a luxury market, the standards and technological approach will be elevated. This project will provide a resort-like experience with world-class amenities, including uninterrupted sea views, a first-of-its-kind sensory deprivation spa, infinity swimming pool, community cafe with a vertical hydroponics system, state-of-the-art health club, all without compromising on air and water quality. And energy-optimised homes. Incorporating cutting-edge automation under the Treppan Living Branded Residence concept, keeping in mind the 360-degree well-being and healthier lifestyle of each individual,” says Yousuf.
Expansion plans and future partnerships are an integral part of Fakhruddin Properties' vision. Yousuf aims to become a market leader in practical sustainable developments, instilling a culture and behaviour shift towards sustainable living. It is evident that Yousuf's leadership and passion for excellence have positioned Fakhruddin Properties as a trailblazer in the real estate industry. His dedication to innovation, sustainability, and providing residents with a superior living experience has not only redefined luxury but also created a platform for a sustainable future. As Yousuf continues to inspire others to embrace creativity and environmental responsibility, together with his team, he remains a driving force in shaping Dubai's real estate landscape.
